| Project Snapshot | What Was Built |
|---|---|
| Friend: Animal-ID USA | ✅ NDA million views |
| Industry: Paid application / sale of pet tags | ✅ 80k+ new followers |
| Contract: 2 months | ✅ 1,240+ published videos |
| Budget: $4,000 | ✅ Multi-platform distribution |
| Location: Dallas, TX | ✅ Landing Page |
| ✅ Email Marketing |
A new friend has joined the portfolio of Ed Yarovyi Digital Marketing Agency: Animal-ID USA. Founded in 2010 with 1.5M+ app downloads, it was exciting and honestly a little nerve-racking to work with a pet tech brand of that scale.
The timeframe was short and the collaboration started as a B2C test. I led day-to-day execution with C-level reporting, ran operations with a 10-person team, and moved fast on decisions. I wish we had more runway to finish scaling the strategy, but the company plans to return to B2C after its B2B growth phase, and we agreed to reconnect and continue as friends.
Animal-ID USA – B2C Short-Form Growth Test
Animal-ID USA had worked with a marketing agency for the previous two years. They decided to switch partners and run a focused B2C test with me to validate a new content-led direction.
🎯 Objective
Goal: increase consumer activity and attention (B2C) and test whether that attention could be converted through a landing-page + app funnel.
Content strategy + organic growth systems were executed through multi-platform distribution and tight social media operations.
🎯 Content Strategy
- Short-form format: humor-based pet clips
- Output: 1,240 published videos
- Unique assets: ~300 (expanded through platform adaptation)
- Platforms: TikTok, Facebook, Instagram, Snapchat, YouTube
- Creative hook: custom animated CTA sticker on every video
Offers tested
- 2 core offers, 8 variations
- Free custom pet token
- Pet health insurance / annual app subscription (introduced during testing)
- Campaign: “Send a funny pet video and get a gift”
Result signal: NDA million views
🧠 Funnel
- 3 landing pages created and tested (design + usability iterations)
- Social media traffic routed to landing pages → Google Play / App Store
- Custom tracking funnel built with developers and product team
✉ Email Marketing
- 3 campaigns
- ~50,000 emails per campaign
- Copy + design + layout managed end-to-end
- Used for new offers (including insurance) and reactivation of existing customer base
👥 Team Leadership
Operational leadership of a ~10-person team, with direct coordination across:
- CEO
- CTO
- Head of Product
- 2 designers
I proposed the direction, aligned execution, and reported to C-level during the B2C test.
I used these tools for this project.
📊 Outcome
The system delivered attention at scale (NDA million views), but the test ended before conversion could stabilize. The company reduced B2C investment during restructuring and shifted focus to B2B.
My view: this B2C model needed ~6 months to fully convert attention into consistent revenue. We ended on good terms, stayed in touch as friends, and plan to revisit the direction in the future when timing and priorities align.
🏙 Digital Marketing Agency in Dallas, TX
This project was managed from Dallas, Texas. Ed Yarovyi is a digital marketing specialist in Dallas who works with brands that need hands-on execution — not just strategy decks. From social media content and video production to landing page development, email marketing, and team coordination — everything was handled from Dallas, TX.
Animal-ID USA is one example. The same operational model — build content systems, distribute at scale, test offers, optimize funnels — applies to any business in Dallas looking for a marketing agency that runs the full stack.
📱 Social Media Marketing and Video Production in Dallas
1,240 published videos across TikTok, Instagram, Facebook, Snapchat, and YouTube — all produced, adapted, and distributed within a two-month window. Every video had a custom animated CTA sticker. Every platform got native formatting. This is what social media marketing in Dallas looks like when it is treated as a production system, not a creative afterthought.
For businesses in Dallas looking for video marketing and social media management that delivers real numbers — this case shows the output a focused team can produce when content strategy, creative execution, and distribution are aligned under one roof.
🔧 Landing Pages and Email Marketing in Dallas
Three landing pages designed, built, and tested — with traffic routed from social media to app store funnels. Three email campaigns sent to ~50,000 recipients each, covering new offer launches and customer reactivation. Copy, design, and layout handled end-to-end from Dallas.
Whether you need a landing page for lead generation, an email marketing campaign for your existing customers, or a full funnel connecting social media traffic to conversions — this is the kind of web development and marketing work delivered by a digital marketing agency in Dallas, TX.
💼 Why This Case Matters
- It proves that a focused B2C content test can generate NDA million views and 80k+ followers in two months.
- It shows a full system: short-form video production, multi-platform distribution, landing pages, email marketing, and conversion tracking.
- It demonstrates that a marketing agency in Dallas can lead a 10-person cross-functional team and report directly to C-level.
- It validates that content marketing is a testable, measurable process — not guesswork.
Looking for a digital marketing agency in Dallas, TX that can run content, social media, video, landing pages, and email — all in one place? This is what Ed Yarovyi Agency delivers.
IN BUSINESS, EVERYONE MAKE MONEY, BUT ONLY A MARKETER CAN TAKE YOUR $1 AND TURN IT INTO $100.