Website Development Dallas — Rival Sign Company Case Study
| Project Snapshot | What Was Delivered |
|---|---|
| Client: Rival Sign Company | ✅ Full website redesign & custom build |
| Industry: Signs, Vehicle Wraps, Graphics | ✅ 5-page responsive site (HTML/CSS/JS/PHP) |
| Timeline: ~1 weeks | ✅ Contact/quote form with file uploads |
| Budget: $2,500 | ✅ Before/After bus wrap animation |
| Location: 110 Jim Wright Fwy A, Fort Worth, TX 76108 | ✅ AI photo retouching & image optimization |
| Type: Veteran-Owned Business (SDVOSB) | ✅ GoDaddy hosting deployment & DNS setup |
| ✅ Domain consolidation (5 domains → 1) |
Rival Sign Company — a veteran-owned, family-run business in Fort Worth, TX producing signs, vehicle wraps, and graphics since 2014. They needed more than a website refresh — they needed complete website development Dallas — built from scratch and deployed by Ed Yarovyi. I took this project from first call to live deployment, handling everything: design, front-end development, back-end integration, image work, hosting migration, and ongoing client communication. This project meant something personal to me — I come from a family with four active-duty military members, and working with a veteran-owned company felt right.
Starting Point
Rival Sign Company had an outdated site built on the GoDaddy Website Builder (Airo) — a closed, drag-and-drop platform with severe limitations. They also operated a second brand, SignsAreUs LLC (signsareusdfw.com), which ran separately on the same GoDaddy account. The two companies merged under the Rival Sign Company name, and the client needed one unified, professional website that reflected who they actually are — a serious, certified installation company, not a garage startup anymore.
The existing site had wrong business hours, an outdated email address, no working contact form, no mention of their 3M Preferred Installer certification, and photos of services they don’t even offer. The owner, Cheri, came with a detailed list of 11 points that needed to be addressed — and that was just the beginning.
What Was Built
Full Custom Website — 5 Pages
Home, Products, Services, About, Contact — all hand-coded HTML/CSS/JS. No templates, no WordPress, no page builders. Clean semantic markup, fully responsive from 320px to 4K.
Quote Request Form + PHP Backend
Custom contact form with drag-and-drop file upload, multi-file accumulation (up to 20 files), per-file 15MB limit, 50MB total cap, HEIC/HEIF support for iPhone photos, inline error messages, and MIME email attachments — all sending to sales@rivalsigncompany.com via Google Workspace.
Before/After Bus Wrap Animation
Interactive slider comparing a plain yellow school bus vs. a fully wrapped Peaster Greyhounds bus. Built with pure JavaScript — touch/drag on mobile, click anywhere on desktop. Multiple iterations to nail the clipping, sizing, and transparent pixel handling.
AI Photo Retouching & Optimization
Several product photos were retouched using AI — background cleanup, color correction, and composition fixes. All images batch-converted to WebP for performance. The storefront photo was optimized from raw PNG to compressed WebP at 85% quality.
Hosting Migration & Domain Setup
Migrated from Ionos to GoDaddy cPanel hosting. Changed nameservers, resolved DNS propagation, configured SSL, uploaded via File Manager. Set up 301 redirects from 4 additional domains (rivalsignco.com, rivalsigncompany.net, rivalsigns.com, signsareusdfw.com) all pointing to rivalsigncompany.com.
Content & Brand Updates
Updated company story (legally approved), replaced all email references, corrected business hours, added 3M Preferred Installer badge with link to Edgar Quinones on the 3M locator, added SDVOSB certification, replaced Idea Station link, updated copyright to “© 2026 SignsAreUs LLC dba Rival Sign Company”.
Technical Challenges Solved
This project wasn’t a clean build-and-ship. Every step involved debugging real-world hosting quirks and client platform constraints.
- Cloudflare Email Obfuscation — After every upload to GoDaddy, Cloudflare automatically replaced email addresses in the HTML with encoded strings. Had to manually replace these every single time files were uploaded.
- PHP File Attachments Not Sending — The initial send_quote.php used plain mail() with no MIME boundaries. Files were accepted by the server but never attached to the email. Rewrote the entire mailer with proper multipart/mixed encoding, base64 file chunking, and correct Content-Disposition headers.
- HEIC Support for iPhone Users — iPhone photos upload as .heic by default. The original form only accepted .jpg/.png. Added HEIC/HEIF to the accept list, updated all UI labels, and tested with real iPhone uploads to confirm Google Workspace could receive them.
- Bus Slider Alignment Issues — The before/after images had different dimensions and transparent edges. Tried clipPath, overlay layers, and ghost sizing images before landing on a solution that matched both layers pixel-perfectly with proper object-fit and container-synced widths.
- CSS Checkbox Rendering Bug — Custom-styled checkboxes broke on certain mobile browsers. The original CSS hid the native checkbox and replaced it with a pseudo-element, but some browsers didn’t fire the click event. Fixed with proper label-for association and visible input states.
- GoDaddy “Parked” DNS Record — After switching nameservers from Ionos, the domain showed a GoDaddy parking page. The A record pointed to “Parked” instead of the server IP. Had to find the shared IP in cPanel server info and manually update the DNS A record.
- Mobile Layout Breakage — Inline styles with fixed grid columns couldn’t be overridden by media queries. Replaced all inline grid declarations with proper CSS classes and responsive breakpoints.
Site Structure
- index.html — Home: Hero with stats, running ticker, 3M badge, before/after bus slider, product grid, testimonials with company logos, social media block, Google Maps embed, footer.
- products.php — Products: 7 categories with photo sliders: Vehicle Wraps, Signs, Banners, Apparel, Cards & Flyers, Tradeshow Displays, Wall Wraps. Tab navigation with smooth scrolling.
- services.html — Services: Service cards with vector icons, cutting-edge technology section, equipment breakdown (vinyl plotter, latex roll-to-roll, UV flatbed, 3M installation).
- about.html — About: Company story (legally approved), founding timeline, photo grid with storefront and team, video embed, mission statement.
- contact.html — Contact / Quote Form: Full quote request form with name, company, phone, email, service selector, project details, installation checkbox, artwork checkbox, drag-and-drop file upload with individual file chips and remove buttons, inline error messages, PHP backend with MIME attachments via Google Workspace.
Project Timeline
Week 1 — Design & Build
Initial single-page prototype → client review → expanded to 5-page multi-page site. Built hero, product galleries, services, about, contact form. All images optimized and converted to WebP. First presentation link sent to client.
Client Feedback & Iterations
Received 11-point feedback list from Cheri. Implemented all changes: hours, email, copyright, 3M badge, Idea Station link, removed color-change photos, added SDVOSB reference. Built bus before/after slider. Multiple rounds of mobile layout fixes. Added scroll reveal animations and parallax hero. Received and integrated updated company story.
Deployment & Form Engineering
Purchased GoDaddy cPanel hosting. Uploaded files via File Manager. Migrated domain from Ionos — changed nameservers, fixed “Parked” DNS record, configured SSL. Set up 301 redirects for 4 domains. Built and iterated send_quote.php — initial version, then added attachments, then HEIC support, then per-file/total size limits with inline warnings. Fixed Cloudflare email obfuscation (multiple times). Final SEO proposal sent to client.
Why This Project Matters
This project shows what a $2,500 budget looks like when the developer doesn’t cut corners. Full custom code — no templates, no page builders. A PHP backend with MIME email attachments and HEIC support. AI photo retouching. DNS migration across five domains. A before/after interactive slider built from scratch. Client communication that treated a veteran-owned family business with the respect it deserves.
Every decision was made to deliver maximum value within the budget — not to upsell, not to pad hours, but to build something the client could be proud of. That’s the difference between hiring a developer who writes code and hiring a service that sells packages.
Website Development Dallas — Without the Agency Markup
Rival Sign Company needed a website — not a retainer, not a 6-month roadmap, not a “discovery phase.” They needed someone to build the thing, deploy it, and make it work. That’s what happened. Design, front-end HTML/CSS/JS, back-end PHP, image optimization, hosting migration, SSL, DNS, email integration, and form engineering — all handled by one person in three weeks.
This is the model behind every project at Ed Yarovyi Agency. The same developer who designs the page also writes the code, deploys to the server, and fixes the Cloudflare email obfuscation bug at 11pm. No handoffs, no “that’s not my department.” One person, full ownership — the same approach used for automated content systems and large-scale social media marketing campaigns.
Serving Small Businesses Across Dallas–Fort Worth
Rival Sign Company operates out of White Settlement — right next to Fort Worth in the DFW metroplex. Their customers are spread across North Texas, and their website needed to reflect that reach. From domain consolidation (5 domains merged into 1) to an SEO-ready site structure with clean URLs and proper meta tags, this project was built to help a local business compete online against companies with ten times the marketing budget.
Whether you’re a sign shop in Fort Worth, a contractor in Arlington, a restaurant in Plano, or any small business in the Dallas–Fort Worth area that needs a real website — not a GoDaddy template, not a Wix page — this case shows what you get when you hire for website development Dallas from someone who builds from scratch. Whether you need to create website Dallas or create website DFW — this is the standard. Based in Dallas, TX.
FAQ — Website Development Dallas
What is website development Dallas?
Website development means custom-coded websites built from scratch — HTML, CSS, JavaScript, PHP — without templates or page builders. For Rival Sign Company, website development included a 5-page responsive site, PHP backend with file uploads, and full hosting migration.
How much does it cost to create website Dallas?
Create website Dallas projects at Ed Yarovyi Agency start from competitive budgets. Rival Sign Company received a complete custom website, hosting migration, DNS setup, and form engineering. Create website DFW clients across the metroplex get the same full-service approach.
Do you offer landing page Dallas as part of website development?
Yes. Landing page Dallas is part of website development projects. Every site includes conversion-optimized pages, on-page structure, and tracking setup. Digital marketing company dallas clients get websites that generate leads, not just look good.
